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Mulberry Campaign

"This editorial responds to Mulberry’s evolving brand visibility by

reimagining the red Bayswater bag through a “lost-and-found” narrative.

Shot in natural landscapes, the styling emphasizes timeless elegance and empowered femininity with bold contrasts — from green suits in open fields to structured black tailoring. "

"Inspired by the brand’s autumn/winter ethos, every detail — from color pairing to dynamic poses — reflects themes of resilience, sustainability, and searching for relevance in a younger market."

Creative Director: Xiangzhi Zheng
Photographer: Mengyao
Model: Asui
Makeup Artist: Xiaowangzi
Videographer: Clym
Lighting Designer: Caiqian
Editors: Xiangzhi Zheng, Fion

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